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Blue jeans turned into green sandals 

 Wearing your jeans on your feet is environmentally friendly on a number of levels according to a Cumbria-based shoemaker who claims to be both sane and sober.

One of the handful of shoemaking companies still manufacturing in the UK, Softwalker Ltd, has launched a new online business called www.recycleyourjeans.com which takes in people’s old jeans and turns them into new sandals.

People signing up at the site are sent a prepaid, addressed envelope to pack their (preferably washed) jeans in and send them off for recycling. A week or so later a pair of Kalahari brand sandals “guaranteed made from your own jeans” arrives in the post.

“This is far from being just a gimmick,” insists Cat Stables, the firm’s sales and marketing manager. “Our new environmental range has the lowest carbon footprint of any shoes or sandals in the country, and it’s a fun way to personalise your re-cycling. They make a great eco-present for green warriors. Wearing your old jeans on your feet is a more practical statement than just wearing your green heart on your sleeve”.

She points out recycled does not mean poor quality, far from it in fact. “Our skilled shoemakers used to work for Clarks and K Shoes – we are the last outpost of Clarks manufacturing in the UK, now taken over and run as a family business”.

The shoes, according to Cat, are “great to look at, wonderfully comfortable to wear and recommended by podiatrists as posture-improving health sandals, but still cost less than many High Street products”.

The benefits to the environment will also give customers a warm glow. Cat points out recycling textiles saves on pesticides, fertilisers, processing chemicals and energy. “If every person in the UK recycled just one item of clothing each every year the amount of processing water saved would fill an average reservoir,” she says.

“More than 99% of all footwear sold in the UK has travelled half way around the world before it gets to the consumer, whereas the Kalahari sandals are made locally and so have the lowest transport footprint of any sandal on the market”.

She says the sandals will also appeal to vegans as they contain no animal by-products and simply consist of the jeans, synthetic polyurethane, metals buckles, sewing thread and woven labels.

Parents trying to pry teenagers out of falling-apart jeans might find www.recycleyourjeans.com offers a compelling argument to move on.

Note to editors: For more information please contact Cat Stables on tel 0800 093 2460 email cat.stables@softwalker.co.uk

 

 

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